The Social Butterfly
By now the initial buzz of social media is beginning to die down. We’ve all placed clever little logos on every page of our websites and used integrated tools like ‘adthis’ to socialize page and...
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Sunshine and Unicorns; Marketo Announces “Marketo Next”
A day trip to San Francisco, wireless Internet on the plane, and beautiful Bay Area weather all had me in a great mood. Point of my quick trip? Hobnob with the Marketo crew and customers during their...
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Marketing Just Hit the Powerball with Salesforce.com’s Acquisition of Exact...
Early this morning, Salesforce.com announced definitive plans to acquire ExactTarget. For many of you who follow marketing, this is a huge deal. Salesforce has been rumored to be eyeing ET before, and...
View Article3 Steps for Promoting Fifty Shades of Grey
“Two chapters into this book and I’m hooked…” “I just can’t stop reading this book…” “OMG, this book is soooo scandalous…” …and the list goes on and on. Do you remember when you first heard about...
View ArticleKiller Ad Campaigns That Moved Me
With so many ways to reach customers in today’s multifaceted digital world, marketers must strive to put the “WOW” factor into their campaigns. A few killer ad campaigns that I saw the “WOW” factor in:...
View ArticleLeadMD and ShareBloc Present the Content Marketing Nation Contest
In a few short weeks on April 7 – 9, thousands of the world’s best marketers will descend on San Francisco for Marketo’s The Marketing Nation Summit. LeadMD is a platinum sponsor and we’ve been big...
View ArticleCongratulations to the Winners of the Content Marketing Nation Contest
From March 11 to March 28, almost a thousand of you visited the Content Marketing Nation, casting in total more than 500 votes across 30 great posts. We want to congratulate the top 10 posts of the...
View ArticleThe “Spray and pray theory of social media” is NOT a Strategy but it is fun...
Yesterday I listened to a webinar entitled The Art of Social Media presented by Guy Kawasaki and Peg Fitzpatrick. They were presenting tips from their new book of the same title. Ironically, the...
View ArticleBuilding Digital Communities – 4 Tips
Business people are a social bunch. We like to talk about ourselves, each other, other businesses and what we’re all doing to try and succeed in this crazy world. And thanks to the “Interwebs,” we can...
View ArticleWhy #SXSW is the New Marketer’s Mecca
Once upon a time, in 1987, there was a hip music festival in Austin, Texas. 28 years and 72,000 attendees and artists later, that festival has grown into one of the most creative and high-energy events...
View ArticleAttending Marketo Summit? A Cheat Sheet for Success
We see it every year at the Marketo Summit—wide-eyed attendees wholly unprepared to make the most of this amazing networking and learning opportunity. They often leave with heads full but little...
View ArticleWhat’s Your Marketing Mantra?
Let’s face it, it takes humility to learn, ask questions, and adjust your tactics based on feedback from your fellow marketers! Nevertheless, without a slice of humble pie, and the willingness to share...
View ArticleMastering the Multi-Tech Sales Funnel
Do you remember about five years ago when companies were starting to realize that social media wasn’t just a fad? A lot of marketers had the same thought: “Okay, so social marketing actually works. Now...
View ArticleMy Worst Mistake: Content Marketing Faux Pax
Let’s revisit 2009. For the first six months of LeadMD, I was marketing the business, selling accounts, groaning when we signed an account, and swiveling my chair to service that account. In short, I...
View ArticleRobot Content and Human Connections
Did you know we now have robots that can pass the Turing Test? In case you don’t know, that’s a test that evaluates whether a machine can fool people into thinking it’s a human after a few minutes of...
View ArticleContinuing to Master B2B Content Marketing with Ardath Albee
Last week, we shared a glimpse at our newest Navigate video – a discussion on content marketing featuring author, strategist and CEO Ardath Albee. Today we’ll offer a few more of her observations on...
View ArticleFour Steps to Creating Effective Buyer Personas
Creating effective buyer personas in four easy steps.
View Article5 Ways to Keep Your Content Marketing Dreams Alive
Creating great content shouldn't be relegated to your wildest dreams. Here are five ways to make your content dreams reality.
View ArticleTop 5 Content Marketing Takeaways from Vidyard Space Camp
By now, it’s abundantly clear that video is by far the most natural engagement tool in a marketer’s tool box. And if you aren’t using it right, it’s not just your content that will suffer, but your...
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